Tutu.
The branding for Tutu reflects its mission to create a sense of calm, security, and independence for seniors. The logo embodies simplicity and warmth, with soft, approachable shapes that resonate with the device’s friendly and supportive nature. The color palette is carefully selected to evoke serenity and trust, featuring muted tones like soft blues and calming neutrals, complemented by gentle pops of color to create a modern yet inviting feel.
The design prioritizes accessibility, with clean lines and uncluttered visuals that are easy on the eyes. Rounded shapes dominate the aesthetic, mirroring the device's comforting role in users’ lives. These shapes also give a sense of unity and continuity, reinforcing the idea that Tutu is a seamless addition to everyday life.
The overall branding ensures that Tutu is not just seen as a functional gadget but as a dependable companion, a symbol of empowerment and reassurance in a stylish, understated form.
Sisyphus.
Introducing Sisyphus, an ADHD-friendly app that helps break down your tasks into smaller, manageable steps, so you can avoid feeling overwhelmed and stay productive. The app is personalized to fit your needs, offering motivation with a touch of tough love, reminding you of the rewards waiting for you or the consequences if things get left undone. Plus, we make sure you don’t forget to take those much-needed breaks.
With Sisyphus, the boulder feels lighter, and every step forward counts. Let us help you conquer your to-do list, one task at a time!
Coffee Queen.
This branding design is for a small coffee distribution company in Republic of Moldova. I opted for a combination logo because it works great for a startup, it give the audience multiple visual cues when they come in contact with your business and helps them to remember it. The client requested a simple design and colour palette as well as a posibillity to use the elements of the logo separately